Betsy Perez | Creative Director
perez.betsy@gmail.com
(720) 507-4828
A seasoned Creative Director with over 20 years of experience, adept at defining and building brands through strategically-driven, innovative visual solutions across multiple channels. I have an innate passion for design and a drive to continually raise the level of my craft.
My experience runs the gamut, from building corporate brands to designing consumer packaging to building creative teams from the ground up. This experience has given me the opportunity to work with organizations such as: Krispy Kreme, Porsche, Starbucks, Emory University, Make-A-Wish Foundation, Coca-Cola, Budweiser and Kimberly-Clark. My work has been featured in several design award publications and galleries including: HOW International Design Annual, Graphic Design : USA, typographyserved.com and the Behance Network Gallery. Heavily involved in design education, I also worked as an instructor at the Portfolio Center (now Miami Ad School) for 8+ years and served as a critique panelist for AIGA’s annual portfolio review.
SPECIALTIES:
- Expert in defining and executing the creative vision for brands across various industries and categories
- Building and leading high-performing design teams, allowing them to lean into their individual strengths
- Expert knowledge of end-to-end production for print and consumer packaging
- Effective communicator who strives to build consensus with cross-functional partners
- Strong background in coordinating and directing brand photography, in studio and on location
