Durable, everyday basics

It began with an idea … an idea and a vision by a mechanical engineer to improve the farming industry and help hardworking farmers get their work done faster and easier. C.W. Hart was a visionary, a creator and a manufacturing pioneer. He was the co-inventor of the first successful gasoline powered tractor, one of the greatest innovations in farming since the steel plow. C.W. Hart started an agricultural revolution placing power in the hands of the farmer. Inspired by his legacy, C.W. Hart is dedicated to delivering quality apparel pieces that are classic, casual and durable and fit comfortably into any part of your day. Trust C.W. Hart to help get you through early mornings and long days when affordable, dependable basics are what you need most.

To the tenacious visionaries, hard workers and modern day pioneers … to those who understand that comfortable, relaxing evenings reward a hard day’s work C.W. Hart is for you. Worn and tested. Tried and true.

C.W. Hart is an opening price point line of everyday basics. I’m a firm believer that strong branding can elevate any offering and provide additional value to the consumer. That’s the approach I took here. For C.W. Hart I delivered a comprehensive branding solution, creating all branding elements and assets from logo design to brand standards to apparel trims to packaging to in-store signage. I developed a rich, heritage look and feel for the brand, elevating the products beyond their price tag.

C.W. HART BRAND STYLE GUIDE