Duke + Boone offers affordable hunting products & gear that appeal to hunters of all ages and provides the durability & reliability that allows hunters to focus on their hunt. The Duke + Boone brand works to communicate the ideas of “legacy” and “heritage” – aspects that are inherent in the sport of hunting. It also has a strong, sturdy feel, assuring consumers that this brand and it’s products are trustworthy, durable, and dependable. I delivered a complete brand solution for Duke + Boone – from creative direction to logo and packaging design to integrated marketing solutions.
