Duke+Boone

Duke + Boone offers affordable hunting products and gear that appeal to hunters of all ages, providing the durability and reliability that allows hunters to focus on their hunt. The Duke + Boone brand communicates the ideas of "legacy" and "heritage" — aspects that are inherent in the sport of hunting.

It also has a strong, sturdy feel, assuring consumers that this brand and its products are trustworthy, durable, and dependable. I delivered a complete brand solution for Duke + Boone — from creative direction to logo and packaging design to integrated marketing solutions.