Outdoor Revival is about rediscovering outdoor activities as a way to enjoy nature, spend quality time with family and friends and make lifelong memories. The Outdoor Revival brand is fun, easy, spirited and adventurous. The overall aesthetic is clean, modern and simple, appealing to weekend campers as well as to those with a few trips under their belts. Outdoor Revival feels like the weekend. A break away from the weekday routines. A simple escape.
I delivered a complete brand solution for Outdoor Revival – from logo design to packaging design to in-store POP kits. I also coordinated and provided creative direction for photoshoots and worked with our vendor by providing direction in the product development process.
