Threadgrit

The Threadgrit brand is vintage-inspired, casual, and created for the person who's passionate about life and has the moxie to live it on their own terms. The overall aesthetic is warm and modern, supported with a color palette of deep jewel tones and earthy neutrals. The lifestyle imagery has an effortless, aspirational and candid feel, while the logo font is a distressed handwritten script, emphasizing the unique individuality of their target consumer.

Threadgrit is a vibe. It's both down-to-earth and slightly irreverent. It's never contrived — it's 100% authentic. In a total branding execution, I created all elements from logo design to apparel trims to marketing to in-store signage to seasonal lookbooks. I worked directly with the vendor to establish the look and feel of all hangtags and labels, directed a multi-location photo/video shoot, provided creative direction for the website, and worked hand-in-hand with our Digital Content Creator to establish the brand direction on social media.