Noble Outfitters creates everyday, affordable workwear for farmers, ranchers and the trades. Their workwear is designed with quality, safety and comfort in mind for the toughest of jobs at the most rugged locations.
In need of a true brand personality, I provided fresh creative direction for digital content and circular print ads, developed seasonal workwear guides, and directed multi-day photoshoots — creating a more authentic, lifestyle feel for the brand.
Brand Scatterboard
Spring '23 Catalog Cover
Catalog Interior — Spread 1
Catalog Interior — Spread 2
Catalog Interior — Spread 3
Campaign Photography